What are the benefits of knowing your True North?

Knowing your true north refers to having a clear sense of your values, principles and purpose in life!
James Madison is the Founder and CEO of OnPurpose Life, where he equips high-achieving professionals to lead with clarity, confidence, and purpose. With 30 years of leadership experience, James has a proven gift for connecting deeply, encouraging boldly, and maximizing potential—both personally and professionally.

His true passion? Igniting the spark in others to grow, evolve, and step boldly into the most impactful version of themselves. Whether he's coaching executives or empowering emerging leaders, James is driven by one mission: to help people live and lead In Purpose, On Purpose.

WHO I WORK WITH

I coach elite executives and leadership teams who don't settle for good – they demand extraordinary. My clients are successful on paper but know that the next level requires more: deeper trust, sharper decision-making, and leadership that ignites LASTING IMPACT.

They're leading billion-dollar organizations, high-stakes transformations, and industry-defining teams. But they still sometimes wake up at 3am with a question burning inside of them: "What's next?" – That's where I come in.
"James Madison brings an exceptional ability to understand and improve team dynamics. The result was more effective decision-making and better organizational outcomes."
"Working with James transformed how our leadership team operates. His practical approach has created lasting positive change. The impact on our organization has been remarkable."

WHAT MY CLIENTS RECEIVE

My clients don't just get leadership strategies – they become decisive, high-impact leaders who inspire unwavering trust and drive extraordinary results.
  • Teams that operate like special forces. Strong, cohesive, and capable of winning in any environment.
  • Trust that runs deep. Psychological safety isn't just a concept – it's the foundation of every high-performance culture I build.
  • Decisive leadership under pressure. From boardroom politics to billion-dollar pivots, they execute with conviction.
  • A shift from reactive to legendary. No more firefighting – only purpose-driven, strategic leadership that moves industries forward.
  • The confidence to lead in uncertainty. Adaptability isn't optional – it's the edge that sets apart the exceptional.

WAYS TO WORK WITH ME

I don't do generic. I don't do cookie-cutter. I do what drives results.
Leadership Team Intensives
Custom-designed experiences that accelerate trust, alignment, and impact.
Team Alignment & High-Performance Accelerator
Turning groups of high achievers into unstoppable teams.
One-on-One Executive Coaching
Precision coaching that cuts through the noise and unlocks clarity, confidence, and influence.
Keynote Speaking
No fluff. Just hard-hitting leadership insights that shift mindsets and drive results.

WHAT DIFFERENTIATES ME?

I don't just talk about leadership – I've lived it.

From Military to Boardroom Mastery. I led soldiers as a U.S. Army Captain. Then I led teams inside Fortune 500 companies. I know what it means to lead when everything is on the line.

A Dark Horse Among Coaches. No big marketing campaigns. No mass-market playbook. My business is built entirely on reputation, word-of-mouth, referrals and results.

35+ Years of Real-World Leadership. Corporate leaders seek me out because I've been where they are – high- stakes decision-making, complex team dynamics, and the pressure to perform.

Faith, Family, and Fierce Commitment. It's about purpose. I coach through the lens of integrity, service, and creating a legacy worth leaving – a faith you believe in, and a family you're proud of.